Successor generations advancing VFC’s growth and expansion
During a meeting and discussion with Mr. Nguyễn Văn Kha – Marketing Director, he shared: “Thanks to the tireless efforts of the Marketing Department, when people mention VFC, customers immediately associate the brand with quality. This is clear evidence of VFC’s success in building trust and loyalty among customers, especially farmers – the company’s primary customer group. VFC is always for the farmers and always stands in their position, so all of VFC’s market activities take farmers’ values and interests as the guiding principle.”
Having had the opportunity to work in many different positions within the company, Mr. Nguyễn Văn Kha – Marketing Director – has gained extensive experience and accumulated valuable knowledge, and he always feels the strong support from the leadership and colleagues. With VFC’s principle of creating opportunities for the younger generation, we are entrusted with many practical assignments, which help us clearly understand the company’s processes and stages of transformation. This is critically important for implementing professional work in a way that best fits farmers, customers, and partners. Mr. Kha emphasized: “The Marketing Department always focuses on VFC’s core values, placing people at the center and using quality and trust as the foundation for building and affirming the brand. The credibility and approachability of the leadership, together with the dynamism and enthusiasm of our field staff, are always highly appreciated by customers and farmers. This is a tremendous source of motivation and an invisible driving force for Marketing activities over the past period.”
In the field of communications, VFC has become a long-term partner of reputable television stations in the Mekong Delta and Central Highlands, sharing advanced cultivation solutions and agricultural production models with farmers across the country. VFC was among the pioneers in the agrochemical industry contributing to the fight against the COVID-19 pandemic, undeterred by difficulties and direct risks to its own staff. VFC made a significant contribution to disease control and, at the same time, further reinforced its brand position in the market. In 2021, when the pandemic disrupted all activities, the Marketing Department swiftly shifted to digital channels to maintain customer outreach and support.
In addition, VFC’s charitable activities are conducted annually with notable programs such as “Vui Xuân cùng VFC”, “Lục Lạc Vàng”, “Mổ mắt nhân đạo”, and “Xây trường học cho con em nông dân vùng núi và biên giới”. These programs are designed to support disadvantaged groups, especially farmers – those who have significantly contributed to the company’s development. At the same time, they help strengthen VFC’s brand visibility through practical and community-oriented initiatives.
VFC’s Flagship Marketing Campaigns
One of VFC’s most prominent campaigns is the 30-year cooperation program with Syngenta. This campaign not only affirms VFC’s position in the agrochemical industry but also strengthens its strategic partnership with Syngenta, thereby bringing advanced cultivation solutions to Vietnamese farmers. Another flagship campaign is “VFC - Cánh đồng hội nhập”, launched in 2021. This program demonstrated the technical effectiveness of VFC’s solutions, helping to increase yields, reduce costs and spray frequency, and thereby protect the environment. It received strong support from farmers nationwide. In 2024, VFC continued with the “CLB Canh tác sầu riêng hội nhập” program, working with scientists to share experience and support farmers in effectively managing durian cultivation.
Furthermore, VFC continuously innovates and develops solutions such as Anvil 5SC “Sức sống xanh” and “Rễ khỏe - Vườn xanh” with Ridomil Gold 68WG and Tervigo 020SC for fruit trees. The launch of Pexena Cốm and Incipio 100DC in 2024 marked two particularly important milestones not only for VFC but also for customers and farmers nationwide. With modern manufacturing technology and advanced active ingredients, Pexena Cốm has become a practical solution for managing brown planthopper in rice, while Incipio 100DC provides an effective answer for difficult-to-control pest complexes in vegetables, other crops, and fruit trees. These achievements further consolidate VFC’s leading and increasingly solid position in Vietnam’s agrochemical industry.
Leveraging technology in the era of digital transformation
In the digital transformation era, consumer behavior changes very rapidly. VFC’s Marketing Department has flexibly adopted technology on digital platforms to both optimize staff efficiency and enhance the effectiveness of customer outreach. Thanks to social media channels, VFC can share information, technical solutions, and sales policies quickly and in a timely manner. This not only helps sustain business activities but also strengthens relationships with customers. VFC’s success in brand building and market positioning stems from the relentless efforts of the Marketing teams across different periods under the strategic guidance of the company’s leadership.
At each stage of development, VFC has adopted market approaches and directions that are appropriate and well-balanced, while consistently preserving VFC’s core values – putting customers and farmers at the center. In the future, VFC will continue to grow and reaffirm its position in the agricultural sector, while maintaining and further promoting the achievements that the company has diligently built over the past 50 years. On the occasion of VFC’s 50th anniversary, the Marketing Department would like to express its sincere gratitude and appreciation to the Company’s Leadership and to all colleagues across the organization. We wish you good health and happiness, and we look forward to your continued leadership in guiding VFC to reach new heights and expand even further. The Marketing Department will keep striving, innovating, and improving to contribute even more to the company’s overall success.
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